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April152008

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Rocker Peter Gabriel offers Filter to cut through online clutter

Internet users are awash in information every time they search for new videos, music or books online, says rocker Peter Gabriel.

One of the founders of the rock group Genesis and the creator of the iconic solo album So, is an investor in The Filter, a recommendation engine that now offers to help users cut through clutter on the Web and find the kind of content that will appeal to them.

(img src: alleyinsider)

…it wants to sort not just music but movies, videos, TV, etc. As best we can tell, The Filter lies somewhere between Pandora, which recommends music without regard to context or labels but based on the music’s “DNA”, and services like Last.fm and Amazon.com’s engine, which tells you that people who like x also like y.

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