May162008
"After all, business exists in a kind of Nietzschean state beyond good and evil - it has to, because it’s only when we ditch the suffocating dictates of morality that we can think in terms of economically meaningful concepts, like utility, efficiency, and productivity.
Right? Wrong. The problem with failing to call evil, well, evil is simple: we can never really do good unless we’re able to judge what’s evil. And doing good is fast becoming a strategic - not just a moral - imperative.
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