June172008
"Cohen and Stone say Fortune 500 companies are waking up to the fact that young hipsters are congregating on MP3 blogs. This is an extremely desirable demographic for many of these companies. The people who troll for music on MP3 blogs tend to be tastemakers who wield considerable influence over their peers. But they’re also difficult to reach through traditional media. Microsoft can’t count on getting their attention with a pricey “American Idol” ad."
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Fortune - Music blogs’ network effect: Advertisers and record labels are turning to MP3 websites to reach a much-desired demographic.
Discussion: paidContent.org - Advertisers and record labels are turning to MP3 websites to reach a much-desired demographic.
