HomeArticlesART/ARCHITECTURE – Dieter Rams ART/ARCHITECTURE – Dieter Rams By Frank Lundy November 19, 2019 Articles, Blog 100 Comments Tags:architecture, art, braun, capitalism, Dieter Rams, Education, industrial, interest, learning, lecture, mood, philosophy, sermon, think, thought, wonder Related Posts Art can heal PTSD’s invisible wounds | Melissa Walker Inuit Printmaking What makes Joker & Kendrick Lamar great art | 1791 About Author admin 100 Comments Rody HD February 20, 2016 Ergonomics is a word lol Reply Artist Formerly Known as February 20, 2016 Google. The art of chaos. Reply Harun Suaidi February 20, 2016 That thing about being lost is very touching. Thank you. It's beautiful. Reply Winston Aaron February 20, 2016 But we have to keep in mind of what Albert Einstein once said. EVERYTHING SHOULD BE MADE AS SIMPLE AS POSSIBLE, BUT NOT SIMPLER. I don't if Einstein actually said it or not but it is widely attributed to him. And i guess it is contextual to write it here. Reply Hiero K. February 20, 2016 Did I miss the part where he was supposed to say WABBY SABBY? Reply Adisam February 20, 2016 Please make video about Michelangelo! It would be very interesting to watch Reply Claire Campbell February 20, 2016 who's maxim's? Reply user4456661 February 20, 2016 Wow this was a real eye-opener guys. I never thought of innovators in capitalism in this light, but they truly are painters in their own right aren't they? What a great tribute to a brilliant man… I almost wonder if the simplicity/aesthetics behind Apple has roots with men like Rams. Great video guys. Reply Afonso Brito February 20, 2016 Very interesting comparison between art and the products of capitalism! Reply Scott Anderson February 20, 2016 not stupid, just easily annoyed Reply xm377Moyocoyatzin February 20, 2016 14 people with iphones that went obsolete and out of fashion a week ago disliked this video. Reply Isam Jaan Ali February 20, 2016 'the perfection of art is to conceal art' – Quintilian not Horace Reply Erik Carter February 20, 2016 reddit.com/r/buyitforlife Reply Oscar M February 21, 2016 I love your art / architecture videos! Reply Rico Suave February 21, 2016 Sounds like apple took a page from Braun's notebook Reply Airis Dämon February 21, 2016 Did it ever occur to you some people might be tired of Capitalism or are by their very nature incompatible with it? Was there ever a moment when you realized all these things you proposed had a chance at one time or another to exist , but the very mechanisms of such an anachronistic system kept these concepts from coming to fruition? Reply Daniel da Costa February 21, 2016 "…Rams, in contrast, is interested in what is permanent." Reply Jesse Lopez February 21, 2016 New idol: Dieter Rams Reply Yeghor February 21, 2016 perhaps there's a link between modesty and minimalism. Reply Thiago Stéfano February 21, 2016 Industrial Design is Science, ART has some embedded design in a way, not otherwise. The fact industrial designers study and develop a certain product to specific public or niche makes the product itself, sometimes, an art object from the point of view of its user, not the Designer. When comes to Dieter Rams, we could almost tell that is products could be a piece of art, nowadays, if we didnt consider "his" products functionalities. Hes 'style' is very influenced by BAUHAUS 'school' and His style is very functional and clean, durable, etc. Apple's Industrial Designer 'Johny' Ive if a big fan of Him and seems to have inherited Dieters Style. Reply Kiran kashapaka February 21, 2016 I'm in love with this channel! Reply Thea Mjolnir February 21, 2016 Brilliant! Reply Duncan MacLennan February 21, 2016 Small correction: Bass & Treble, not bass & tenor Reply mitchiemasha February 21, 2016 I want cheese on toast. Reply Lys A February 21, 2016 Amen. Reply Cullen Ely February 21, 2016 +The School of Life "Art lies in concealing art" is Ovid, not Horace. Reply Creative North February 21, 2016 Who wouldn't want to buy a consumer product without any instruction manual? Products with instruction manuals somewhat tells us how to properly operate a thing, as if we can't discover these by ourselves without destroying it. Rams' principle on this is brilliant. Reply Gavin Kirby February 21, 2016 "Braun" is pronounced (almost) exactly like the English word "brown", not like "brawn". Reply CJ Aronsson February 21, 2016 love his stuff Reply Satanarchy Barbara February 21, 2016 no the fashion industry shouldn't have to focus on what is ideal and functional, the fashion industry should pride itself on the ideas that come out of it, the meaning in clothing and the reflection of culture that is most evident in what we wear, which should never be stationary, it should be evolutionary and show people what it means to be human, and how to live better, fashion is more than a seasonal, functional thing, it's an expression, it's art. Reply Per Ringnes February 21, 2016 because something matters, doesn't mean something else doesn't matter. they can both matter. Reply Gavin Crowley February 21, 2016 Rams' mindset has become widespread through Apple. He was a big influence on their head of design – Jonny Ive. Reply Justin Soto February 21, 2016 Apple would not be the same with out this man. Reply Alcaeus89 February 22, 2016 what's keeping the snooze button from being considered only for its practical purpose and not as an object of artistic meaning? Reply Kapitan Jojo February 22, 2016 Please make a Video on Meditation Reply victor zavala February 22, 2016 where is the amazing girl from past videos? Reply Teej 1000 February 22, 2016 My Braun Oral-B electric toothbrush's irreplaceable rechargeable battery has just stopped working. Reply Achedb0b1 February 22, 2016 Rams and His toothbrush penis Childish Giggling Reply Yasmine Griffiths-Williams February 22, 2016 It would be great to see some videos on Roland Barthes and Nicolas Bourriaud 🙂 Reply luis soto February 23, 2016 there are only 4 lessons Reply JB February 23, 2016 I love these videos. Reply Carlolemac February 23, 2016 Other companies did follow Dieter's belief. Steve Jobs has planted the same credo at Apple from the very beginning and it's starting to trickle down now. Reply LittleOttys February 23, 2016 Obvious! Reply casually obsessed February 23, 2016 Apple should take notes Reply PlushieBirds February 23, 2016 Love these!!!! Please make moe design and architecture videos!!!!!!! Reply Renaissance Human February 24, 2016 Curiously negative. I would ordinarily expect a more balanced view from TSoL… perhaps something more along the lines of how to deal with one's over expectation of parenthood and the inevitable disappointments and struggles that are part and parcel of any serious human endeavor. I experienced very few of these so-called 'Inevitabilities'…. and am left with feeling that the author himself has perhaps injected a wee bit too much of his own negative experience into this video? Reply LookingForTheTop February 24, 2016 The whole idea behind design is very interesting, but what are the work conditions of the people who actually make these products? Reply bloopbleepblop February 24, 2016 Ram's mindset will never become widespread, since it is only effective if acting through true genius. A mediocre designer will not be able to able to build something truly simple, effective and long-lasting and has to resort to an attitude more commonly associated with with capitalism. This association btw. is probably not just a weird coincidence and something temporary, but the realization that less effort can yield worse or just as good results, which capitalism is all about (maximizing profit). Reply Max Grymonprez February 25, 2016 This guy really inspired the apple designers… Reply flobotera February 26, 2016 The problem is the people. Their much more likely to criticize what there isn't than to praise what there is. Reply Ahmed Hamzic February 28, 2016 Why doesn't the school of life make videos about important contributors to music? You've got art and literature covered. It would be interesting to see a video done on an influential classical composer or jazz musician. Reply Beau Birkett February 29, 2016 More Designers Please! Naoto Fukasawa, Jasper Morrison, Kenya Hara, James Victore and Marcel Breuer just to name a few suggestions! Reply Ashik Satheesh March 1, 2016 Had never heard of him before. Thanks 🙂 Reply Beatriz Vicente March 1, 2016 School of life, as a design student and someone who really enjoys what you share, I really liked what I just watch. But as you know, this is design, not art or architecture and I think this area could have more emphasis on your page, that would be really cool, because we are and always have been surrounded by objects that should be given more thought since nowadays, apart from all this things we live with, we also live with this giant consumerism and we should be really able of achieving awareness in our lives and our world, so that we can create objects that are smarter, because, really, form and function shouldn't be enough, that should be granted and we should be capable of at least realising what truly matters. Reply Vacation Videos March 2, 2016 Bag of walnuts. Lol was that the first thing that came to your head? Reply TheSuperlativeMind March 3, 2016 Much respect to Dieter Rams and the philosophy behind his designs Reply Casey Trimble March 6, 2016 "Being simple can make you vulnerable, but being simple is really an achievement. It follows from a hard won clarity about what matters." Thank you Reply Xoliul March 6, 2016 Lovely analysis, really quite liked it. However, I read the website article first and seeing the video afterwards was a bit jarring: it felt like some of the principles discussed got ignored in the creation of the video. It all seems a bit busy and overdone, detracting from the overall experience. This could have had much more impact with slower, simpler images and graphics that don't hop around so fast… Reply David J Gill March 8, 2016 The line about architects as designers "of spectacular things to promote their own glory" is bullshit. If it is a quote from Rams it should be identified as such, but it's still bullshit and is little more than a pretentious claim to some kind of moral superiority. I don't buy it. Reply FMFvideos March 10, 2016 This isn't "ART/ARCHITECTURE". It's INDUSTRIAL DESIGN. Reply Alexander Demkin March 13, 2016 Is there a website that will show me a painting and then give me a short description on why is revered? I would like to learn more about art. Reply d1jezek March 18, 2016 his aromaster coffee maker is such a favorite of mine that when my 20 year old one finally died I hunted ebay for another just like it rather than just go buy a new coffee maker. (Braun no longer makes the Rams design and i think no longer imports coffee makers to the US at all) and I did it again when i moved and decided the new kitchen needed white appliances instead of black ones. Reply Alissa c March 24, 2016 I often found these kind of advocate are somehow a paradox. A Braun watch costs 90 pounds. Poor people would not be able to afford it, even if they do, would have no intention to buy it. Probably only the bourgeious would be able to afford it. Interesting to see the contradiction exists between fine craftsmanship and the idea of improving ''people's life'' when people is directed at a narrow group of people in the globe. (; Reply anouk April 2, 2016 Ray and Charles Eames ? Reply panulli4 April 12, 2016 This video was so disappointing mainly due to the bad and sloppy research.The lack of basic research already becomes obvious when the first piece of design is analyzed in the video: You call it PC3 SV Radio, although it's actually called SK2 (the PC3 SV is a turntable by the way).… And if that's not sloppy enough, this radio you've chosen wasn't even designed by Dieter Rams. You can easily find that kind of information on Wikipedia.The rest of the video goes on like this. To the people watching this I can only recommend not using this video as some kind of source for information regarding Dieter Rams. Reply Troy Parfitt April 16, 2016 What's interesting about these videos is what they reveal about the composers. Reply Brak8700 May 13, 2016 Someone may have mentioned this already, but I think the actual text for #3 is missing from this video. Otherwise, awesome job as always :). Reply its okay May 26, 2016 LOL at 4:09 Reply perspectives May 28, 2016 try being left handed, you want to do everything backwards and u really think ur stupid, then realize you are different and you are being discriminated against, that nothing is built for you, at least in america and you feel frustrated and alone at the cost of the few left handed supplies available. everything should be made regardless of handedness, to work both ways, it really doesn't matter, its just a hand Reply How to peel a banana bum June 2, 2016 Hi Schoool of life.Please dont get that lady to read your videos, the mans voice is best thanlks. Reply Manuel Rodriguez Schmidt June 6, 2016 Come on I was expecting the nice and soft voice of the girl, not this good man, but not the girl at last… Reply Guy Dixon June 23, 2016 Is Alan going to do everything from now on? He's great, but maybe we could get Dr. Foxy Roxy back for some more art commentary? Beauty personified. Reply whitespace August 1, 2016 Erm… What is point 3 again? Reply Jonny Gonzales August 19, 2016 THE SHADE @ 4:29 lmao Reply Original map of Mexico August 22, 2016 android should take advice from rams. Reply D M October 2, 2016 excellent! Reply Brian McInnis October 21, 2016 It's pronounced 'brown', you savage. Reply smaro kzoynia December 30, 2016 please translate art/architecture videosin greek language. thanks ! Reply GangiGangan January 9, 2017 "The art lies in conceling the art." – I only found that quote from Ovid. Are you sure it's from Horaz?? Reply cakesake April 16, 2017 Thank you for the amazing video! Reply Strat May 20, 2017 He's like the OG Steve Jobs. Reply omgbiskitlawl May 21, 2017 Should mention Dietrich Lubs also Reply Martin Diesendorf June 24, 2017 Braun's time piece designer was Dietrich Lubs not Dieter Rams, I believe all the clocks he is accredited with as a designer are collaborations with Lubs, non of the time keeping interfaces are his design. The watch that is shown several times in the video is a contemporary design inspired by the Lubs designed AW10. Reply kobathedread July 11, 2017 Thank you for bringing this guy to my attention TSoL, finally an artist who has made a telling contribution to all our lives. Reply Peter O'Toole August 23, 2017 I don't think there's anything wrong with promoting your own glory so long as you're doing something original and something that brings you a lot of joy. Certain people might see it that way but maybe they're jealous?. I cant stop my artwork because i think people might think a certain thing about me, if your good at something and its not pretentious shit, then its worth showing off; people take the same boring selfies all the time on and upload to social media, so if its something raw and original then do it. 100% Reply Isabelle Capistrano September 11, 2017 Maybe u can edit the vid and say he's a german industrial designer instead of 'designer of every day objects'. industrial design should be given more credit and awareness to people. peace out! Reply Felipe VI October 1, 2017 B. Braun is not Braun. B. Braun and Braun are two completely independent companies. Reply Felipe VI October 1, 2017 Research, please. Reply Felix K January 9, 2018 Apples designers were also inspired by Rams Reply Ashia Shelton August 24, 2018 There is no "Number 3" outlined in the video. That annoyed me as I kept rewinding it thinking I missed it. smh Reply Kinickylj October 31, 2018 Poor quality products have never been a feature of capitalism though. A feature of Mass production, at most and even that is only sometimes. Reply the oroborus March 16, 2019 @1:32 i believe thats the sk2 radio, not the pc3,-sv radio. the pc3 sv was in fact a record player. Reply Goodness Person March 24, 2019 شكراً اترجم Reply Mika Olaussen May 3, 2019 Not everyone likes this specific type of (overly) simplistic design – it's one of the reasons why I and (I'm guessing) many other people don't like Apple. This is NOT the same as saying that I don't agree that things shouldn't be overly complex, just that where the line is drawn is far from where it appears Dieter Rams would draw it. Unfortunately, for me, it seems that many designers agree with him. If I should speculate as to why I don't agree with this type of design in general, then I would have to say that it has at least as much to do with feeling that I'm being controled (in a sense that extends beyound the artefact) as it is about being able to control. Reply Cha Keeb May 3, 2019 This video contains product endorsement by Braun, which was mispronounced as 'Bron'. Reply Daniel Ziran-Xu May 21, 2019 which version of translation of the Maxims would you recommend? Thx Reply Marcel FR July 7, 2019 Ironically this video is visually unappealing and those polygon cuts are deeply inartistic and downright offensive. Reply Abel Stearns August 23, 2019 Apple Shareholders. . . . . we're looking at you. Reply l alex September 1, 2019 Embarrassingly bad made video. Brown and b.brown (logo on truck and shown building) are completely different companies… Reply Samuli Maliniemi October 11, 2019 Lol, Rams did´nt design the Braun sk-2 two in 1:29. He did sk-4 though which is totally different. Reply Add a Comment Cancel reply Your email address will not be published. Required fields are marked *Comment:*Name:* Email Address:* Save my name, email, and website in this browser for the next time I comment.