The Fine Art of “Chunking”


– Welcome to launch central. So I’ve had the first session
of my Launch Masterclass a few days ago on Thursday and tomorrow is the second session.
So if you were there, well, you probably noticed
it was pretty awesome. If you weren’t there,
I’ll put a link down below to get registered because
it’s pretty darn cool. So I did basically about three hours on Thursday. And you might be thinking
like, how’s he actually– first of all, how does he
actually do three hours live? And second of all, it’s like how do you keep people attending? Because our stick rate over three hours is absolutely amazing.
So here’s the secret. And this secret works whether
you’re doing live broadcasts. It works whether you’re doing a webinar. It works whether you’re
leading a small group. It works whether you’re
leading a three-day live event. And it all comes down to chunking. It comes down to breaking
down into segments. So here–this diagram
probably looks a little silly right here. But what I’ve done is I’ve
actually broken down– I’m going to walk you through. So this is the first hour. This is the second hour. And this is the third hour. But if you’re doing a three-day event, you could break it down as
a three-day event like this. If you’re doing a one-day mastermind, you could break that down. And when you break it down, it gets a lot more easily digestible and it keeps you focused. So what I have here is, this is the way it
actually went on Thursday. This is the way we’re going to do basically a similar
thing tomorrow on Monday. So I opened up– I had an opening. And the opening was just–
this was like a minute long. And me just– or it might
have been two minutes. It might have been three
minutes I can’t remember. But basically it was very, very short. And it’s just sort of
me setting the stage. And giving some ground rules. And giving some hints and tips. And then, and this was– we
actually changed camera sets. But this is this first set. And then we played a very short video. And the video was– you know
it’s like a minute long. But in that minute long, I moved from the one set to the next set. So what I’m getting at is
right here as I started, I only had to think
about this first segment. The first chunk. And what
I needed to do there. Then I had a reset. It
was a very short reset because it was a very short, short video. It was like an intro video. But then I did my first
teaching segment here. Big, meaty teaching segment. So I had a complete
outline for that segment, but I only had to focus on that segment. Then we had another video
segment that we played in here. And that gave me a chance to reset. Okay, I grab a drink of water. Maybe if I need to run to the bathroom. Talk to my team. Just get a reset. Then we went into another
teaching segment here. And that was the first hour. So it wasn’t like I had to get up and just make stuff up for an hour. It was like I had three
individual segments and I just had to focus on
what was right in front of me in that segment. And I
had enough time actually– you know this was a really quick break. I mean that was like a minute. But, down here, that was several minutes. So I could truly reset there. Then, at the end of the first hour, I introduced a case study
and then we had a case study. Went about 10 minutes ish. So again I had a chance to reset. Then, then we had two more case studies. In between each case study,
I did a little transition. I did a little extra teaching there. But I had this 10 minutes to reset. Go get a drink of water.
Check with my team. Look at comments. Check on what kind of
questions are coming in. Just sit down and take a few deep breaths. Clear my throat. Lay down take a nap! I didn’t take a nap. But it just goes to show you
that when you break this down, it becomes much more manageable. If you’re doing a three-day event, it becomes much more manageable
when you start to break– what’s a three-day event? Typically a three-day event,
each day is either going to be four 90-minute sessions or it’s going to be
five hour long sessions. So if you think– a three-day event is really just 15 hour-long sessions and you know the first one
is going to be an intro and the last one is
going to be a conclusion and you’re probably going to
have a couple Q-and-A sessions well, all of a sudden
you go from 15 sessions to you take away the intro and conclusion you’re down to 13 sessions. You’re probably going to have a– sort of an intro kind of
session for each day, right? To set the tone for the day. So it’s– there’s a couple
more sessions out of the way. Throw in two more Q-and-A
sessions, and all of a sudden you go from 15 sessions
down to like nine sessions. Right? That’s when you
start to break it down, everything is more manageable. From here, after this final case study, then I went to a Q & A. And
this was a longer segment because we had a lot of
questions and Q & A is awesome and that’s frankly one of my sweet spots. I’ve been at this
business for so long that you literally can’t ask me a question I don’t have an answer for. So we had a longer session
and then, we went to– we took a little break. This
is our sort of our false ending because we had this super-secret segment. And up here, we had told people about
the super-secret segment. But sort of, we went through this Q & A and went to a final
close. Camera went down. Went down for about a minute. And then I came back with
the super-secret segment. If you were around, it was really cool. If you left early, sorry about that. Tomorrow make sure to stick around for the super-secret segment. So that’s how it broke down for me. And that’s what– I would have a hard time getting up and talking for three hours. But this chunking made it
super manageable for me. So again you can take this strategy whether you’re doing a one-day mastermind, whether you’re doing a 90-minute webinar, whether you’re doing a three-day event, whatever you’re doing, you can chunk it. I mean if you’re going out for a big hike, if you’re going to run a
marathon, chunk it. It works. And you know what else this
did, it kept people engaged. Because typically, like if
you’re going to do a webinar or something like that,
a live-cast or something you know, people after an
hour, even if it’s really good, they’re gone. They’re checked out. We stuck people all the way through. Not everyone. But it was remarkable
how people stuck with us. So, chunk. Chunk. Chunk. If you are not on-board already
with this live masterclass, you just missed the first session. We’ve got three more
live training sessions plus all kinds of other goodies. I’ll put a link down below
this video. Click there. It doesn’t cost anything, it’s free. You just need to opt-in and I’ll see you in the next live cast. So, there you go. A little about chunking. Let’s go get ’em this week.

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