HomeArticlesThe hilarious art of book design | Chip Kidd The hilarious art of book design | Chip Kidd By Frank Lundy September 20, 2019 Articles, Blog 100 Comments Tags:and, book cover, book design, book lover, books, Chip Kidd, creativity, design, funny, humor, literature, READING, ted, ted talk, ted talks, TED2012, TEDTalk, TEDTalks, the, was Related Posts Printmaking: 2-Color Linocut Demonstration 12 GENIUS DRAWING HACKS FOR COLORED PENCILS Wall decoration ideas /Paper crafts /craft work with paper /art and craft work /Fashion pixies About Author admin 100 Comments Dan May 14, 2019 I will call you Sassy Aaron Sorkin Reply Jonas Köbele May 14, 2019 as a german KeNoof cracks me up 🙂 he means Knauf, right? Reply Rick Harlan May 14, 2019 He uses at least three distinct energy levels. For example, about 8:20, he goes down to a matter of fact tone when he's listing the designer's responsibilities, which sharply contrasts with the outlandish style of telling the stories. This technique is really effective. And really hard to do well. Reply Ratnabhsl May 15, 2019 A bit of a wanna-be by the looks of it. Impressed with his designs but not with his wanna-be eccentric pitching style. Reply DeadEndFrog May 15, 2019 " i just traced someone elses drawing "Great art tho Reply Frank Zaffuto May 15, 2019 15:40 Cuil result? Reply Georgina Toland May 17, 2019 Oh my gosh! I remember shelving these books at the bookstores where I worked. And yes, it made me want to read them. Years later, I can still recall how these books looked, just by their titles. That, my friends, is TALENTED BOOK COVER DESIGN. 👍🏼 Reply DoubleBeryl May 18, 2019 osama tezuka… Reply Hobostarr180 May 18, 2019 his crooked glasses are hurting my soul Reply Lynne Jones May 22, 2019 I wish he’d explained why he’s dressed as Billy Bunter. I thought he was going to refer to the illustrations. Brilliant talk though. Reply Mikha May 23, 2019 the more eccentric markiplier Reply DonnaMarie113 May 25, 2019 By incorrectly reading title, I thought TED Talk was going to be about designing "childrenn's" book covers. Reply geezusispan May 25, 2019 Temple: Often called the arm, this is the piece of the frame that extends over the ear to help hold the glasses in place. Reply Fat2Mad May 25, 2019 8:02 More like from someones head, to his hand, to his paper, to his scientific book illustration, to Chips hands, to Chips tracing paper. Reply William Evans May 25, 2019 Chip Kidd's broken glasses are part of one of his 'looks'. He wears many styles depending on the occasion/impression he wishes to convey to his audience! Reply deemah May 26, 2019 i’m sorry but the mic is awful and the lip smacks are so distracting (and disgusting) Reply dbptwg May 26, 2019 Masterfully wiggled, sir. Reply Van Dolmatzis May 26, 2019 you must always judge a book by it''s cover. Reply Helena de Troya May 26, 2019 Is it bad that I didn't like most of his book covers? Reply readme info May 26, 2019 Why do THESE types of gays ALWAYS have to act like THIS stereotypical presenter? Reply Blanche Konieczka May 27, 2019 I love books. Have considered a kindle to reduce my book clutter. Dodged the kindle bullet by giving away the books I'm sure I won't read again. Problem solved, now I can keep relaxing in the tub with a book and a drink. 💖 Reply Casady Dixon May 27, 2019 He looks like Scott Thompson's older brother. Reply Bruce B May 27, 2019 So basically he appropriated the skeleton art that appeared in some type of journal for use in creating the logo for the book that was later used in the movie. OK….. mediocre artists create, excellent artists steal. Reply Ara Pehlivanian May 27, 2019 That was fantastic. ❤️ Reply Philosophiezerstörer Kant May 29, 2019 In Alfred A. Knopf, the "Knopf" is pronounced "Kno-pf", with both the "p" and "f" sounds pronounced, not "Knoff", with a silent "p". Reply Ali raza May 30, 2019 12:52 🤣🤣🤣🤣😂😂😂😂 Reply Yozhik v Tumane May 30, 2019 The silly behavior and stupid looks makes it difficult to focus on the content of this talk Reply Carlo Antonio Martinelli May 31, 2019 One would wish that such a gifted person could manage to wear a jacket of the correct size – the ironing of the trousers is optional. Reply Aditya Santhanam June 1, 2019 Why not make books look like they used to. High quality solid books with leather binding and embossed gilt letters and design. Clean, simple, classy, and good looking books. Reply christdolphin69 June 1, 2019 what an irritating girlyman Reply Jack June 1, 2019 I thought barbershop quartets had four members? Reply Tony Pressley June 1, 2019 He's like that co-worker who is always trying to be the life and soul of the office, who has a poster that says "You don't have to be mad to work here…" Reply Thomas Neal June 1, 2019 This strange man just might be a genius Reply Morahman7vnNo2 June 1, 2019 I'm not going to lie, that's something creative stuff right there, he knows how to keep an audiences attention. Reply Wheat Germ June 3, 2019 I hope that all the self-publishing authors out there take note: your self-made cover design really *sucks*. This is not a job for amateurs. Step away from the script and seek professional help. Reply Steven Corley June 3, 2019 Brilliant Reply Scumbigula June 3, 2019 the worst part is that the trex skeleton was incredibly outdated Reply Melaa Ramirez June 4, 2019 This ted talk is equal to an advertisement sold as "new and profound philosophy". But it is just a dude asking for people to continuing buying books because of his job and reasons. But he is adorable Reply jl smith June 5, 2019 I love the smell of books. The older the book the better. Reply Aric Wood June 5, 2019 Love it when Wes Anderson directs a TedTalk Reply Lucieniibi June 5, 2019 Ended up only watching a little, because even at 2x speed he still wasn't able to get to the point. Reply SleepWoke June 5, 2019 Genius Reply magicbuskey June 5, 2019 What a cool character! Reply TheTillinger123 June 5, 2019 So exhausting to watch. His designs are´nt bad but the way he presents himself is very taxing. Reply James Shelnutt June 5, 2019 his glasses are crooked Reply Muarif Sumahar June 5, 2019 that one weird uncle Reply NoBigDeal 18 June 6, 2019 U gay. Reply Sevish June 6, 2019 Excellent book covers, I would have liked to see more examples of them in this talk. Reply lennier1 June 6, 2019 Mad as a hatter and proud of it, gotta love that guy! Reply Käse Vernichter June 6, 2019 He really is not funny but interesting Reply Rebecca E. Webber June 6, 2019 Best personality on TED! P.S. One of my students got a tattoo of my first company's logo on their wrist to remind her to always love herself first. Maybe not as cool as a dinosaur on your leg, but still pretty cool! Reply 52memor June 7, 2019 This guy is hilarious and informative Reply typograf62 June 7, 2019 Two years ago I found a book on sewing techniques at the recycling dumpster (impossible to translate but reuse is allowed and encouraged). It was old, 2. WW, shirtings cover. I got it home and smelled it. I know that book! And sure enough, I already had a copy. So I returned it so that somebody else might get a chance. Penguin had a book for sale. It's title was not shown on the cover, it was covered with a block of black ink. I instantly knew the title – only one book fits such a cover. So I bought it. Reply delirium 341 June 8, 2019 He's soooo not funny -_- still, interesting talk Reply lusia permita sari June 8, 2019 Creative presentation for a creative mind.. gotta love this guy! Reply John Blyth - Composer, writer June 8, 2019 Brilliant man. Captivating performance. Reply Faustin Gashakamba June 8, 2019 I am simple man. I download templates on google and Bam, I have my book cover ready for printing. I have no time for all this nonsense! Reply Overworked CNA June 10, 2019 What a funny, unique, thoughtful guy. This was so enjoyable! Reply Serai3 June 10, 2019 Thank you, Chip, for being a standard bearer for REAL BOOKS. Reply ag abel June 11, 2019 His suit looks like he's trying real hard to be an anime. Reply Duke Makedo June 11, 2019 He makes a bad first impression. Dumb shoes for an outfit that includes a jacket. Dumb jacket. Crooked, broken eyeglasses. Jarring haircut. Reply glebeboi June 11, 2019 make me wear a skanky Lady Gaga mic. Funny cos they used to be referred to as Madonna mics. The comparison battles continue on. lol Reply aquasun3 June 12, 2019 Tough Crowd Reply Stephanie McKinney June 12, 2019 absolutely fantastic!!! Reply Phil Courteney June 13, 2019 One thing with TED talks from the more comic speakers…that ONE PERSON who's unique laugh is just that liiiiiiittle bit too loud and quick on the jokes. Now I've said it, listen out for it, you'll know who I'm talking about 😉 Reply Kathryn McGehee June 14, 2019 He's one of my art heroes. I was lucky enough to listen to him speak with a handful of graphic design students when I was in college. Most fun lecture I've voluntarily attended. Reply Fantastic Situation June 14, 2019 i more so clicked on this cause hes called chip kidd Reply Funny Geeks June 14, 2019 Dude talks a little slow, watch at 1.5+ speed. Reply CrisMelo DotCom June 15, 2019 why is the volume so low? Reply Joe Lee June 15, 2019 I'm glad to hear anyone speak well of books and, or their covers. Reply magnusm4 June 16, 2019 I know that sensation. Smell of new cut grass, a burning kindling fire, a new tool of metal, new fresh rubber on a tool, a new book, paint and the pavement when it's still being placed Reply A Frica June 17, 2019 To be fair, that dinosaur design didn't come from his head but from someone else's scientific sketch. Reply Karl Vincent Garcia Castro June 18, 2019 Anyone noticed how J.M.W. Turner is enjoying the scene from the characters of My Name is Red Reply Lim Xin Hui June 18, 2019 i don't understand why the covers of hepburn and dietrich are that way? can someone help me? Reply Kristoffer Nagel June 18, 2019 that flamboyant cover designer giving me some Robin Williams vibes here 12:43 Reply Amanda F June 18, 2019 Liked the video as soon as he did his "skanky dance" lol Reply louiecastle June 18, 2019 I think you probably had to have been there … Reply Dubstep Coast June 18, 2019 This one was the best I've experienced Reply Nadya Goncharuk June 19, 2019 WHATS WRONG WITH THIS MANS GLASSES Reply vealck June 19, 2019 So much overinterpretation of very basic designs. Reply DustinJJ98 June 20, 2019 his glasses on lean Reply Wolf Lahti June 20, 2019 This guy thinks he is more clever than he is. Reply D. Aardentvarkitage June 21, 2019 He gets his jackets tailored at same shop as Capt.Kangaroo. Reply The Proxy June 22, 2019 I would love him to talk about really bad book covers. Like all those teen novels with the same looking girls on the cover. Reply Anthony Griffin June 22, 2019 My father always said "Never judge a book by its cover" – which is why he lost his job as Chair of The National Book Cover Awards. (joke copyright Stewart Lee, not me) Reply gekkeredon June 22, 2019 great talk but not a fan of his book covers. Pinguin has the best designers! Reply William Zwicky June 22, 2019 12:53 "Try experiencing that on a Kindle." Sorry buddy, I just did. 🙁 Reply Ryn The Mage June 23, 2019 Dry and 1Q84 are two of my favorite books, and the art is what convinced me to pick them up! Reply ThePlasticJones June 23, 2019 Superb presentation! Reply xl June 23, 2019 One of the fakest job I know Reply 57thorns June 23, 2019 The part about the Dry cover is really a good example of knowing enough about the rules and why they are there to break the rules in a way that works. Reply Rex Benny June 24, 2019 WHY IS THIS IN MY RECOMMENDED? Reply Dariya Tukhmetova June 25, 2019 wow, such a great speech. I have never thought about people behind book cover. He made very simple and clear appreciation for book cover designers. thank you very much TED inviting mr Chip Kidd Reply DKT1970 June 25, 2019 He's good Reply Sanjana N June 25, 2019 he's like an animated character Reply Angela Em July 6, 2019 What an excellent speaker with such peculiar humour! And the theme of the talk is very appealing to me, book design in a funny mode speaker mood, yey! 📘💖🤣👏🏻👏🏻👏🏻👏🏻 Reply Ground Hog July 9, 2019 Great talk…his glasses were hypnotic…were we all just hyp…¥π®bg.*…never mind. Reply Luke Teichert July 9, 2019 So many questions:Why are people laughing?What's up with his glasses?Why are people laughing?Why is a headset skanky?WHY ARE PEOPLE LAUGHING? Reply LRGonzales August 2, 2019 I wish he'd intonate some of these sentences differently Reply angle fromsky August 11, 2019 One guy in the audience was paid to laugh out loud, and he did it very well Reply Add a Comment Cancel reply Your email address will not be published. Required fields are marked *Comment:*Name:* Email Address:* Save my name, email, and website in this browser for the next time I comment.